Tolland, CT (July 31, 2007) – In a newly released, complimentary report titled, “Drink Up: How Beverages Are Becoming the Hottest Segment in the Functional Foods Industry,” Nerac analysts examine the $25 billion global market.

The report assesses the functional beverage industry’s drivers (cure-alls sell), the competitive landscape (who are the major players), and regulations pertaining to health claims (how FDA rules affect what’s on the label). It also looks at projected trends regarding usage, adoption rates, and market growth.

In addition, it takes an in-depth look at four key health-enhancing ingredients: probiotics, fiber, coenzyme Q10, and omega 3. Nerac analysts assess the science behind the health claims and detail attendant labeling restrictions. They also summarize product introductions and the challenges functional beverage companies face in integrating these ingredients into marketable drinks.

To view the report, please go to http:nerac.com/food/functional-report-download/.

About Nerac

Nerac Inc., based in Tolland, CT, is a research and advisory firm for companies developing innovative products and technologies. Nerac Analysts deliver custom assessments of product and technology development opportunities, competitor intelligence, intellectual property strategies, and compliance requirements through a proven blended approach to custom analysis: review of technical knowledge, investigation of intellectual property, and appraisal of business impacts.
Nerac deploys analysts in diverse disciplines to help clients discover new applications, serving as a catalyst for new thinking and creative approaches to business problems or identifying strategic growth opportunities.

Contact:

Richard Urban
Business/Marketing Editor
Nerac, Inc.
One Technology Drive
Tolland, CT 06084
860-872-7000, ext. 1061
rurban@nerac.com
www.nerac.com