Nerac and Harlin, Ltd. Integrate Service Offerings to Technology Companies in the United Kingdom
Posted January 9th, 2008 at 1:21 pmJanuary 9, 2008 - Tolland, CT and Salisbury, United Kingdom. Nerac, Inc., a research and advisory firm for companies developing innovative products and technologies, today announced a partnership agreement with Harlin, Ltd, a marketing and business development services provider to technology companies based in the UK. According to the agreement, Harlin and Nerac will integrate their research and advisory service offerings. The partnership will expand Nerac’s capabilities in optics and lasers as well as provide local technical and business development capabilities throughout the United Kingdom.
Harlin, Ltd., established in 2000 to provide marketing and business development consultancy services to technology-based and creative organizations, offers a full range of services. Among these services are the identification and quantification of market opportunities, strategy development, due diligence studies and sourcing of advanced laser, optics and optoelectronic solutions.
“We are very excited to be working with Nerac, which will expand our research capabilities in many different technical, business, and intellectual property disciplines,” said John Lincoln, Principal at Harlin, Ltd. “At Harlin, we specialize in identifying opportunities and adding value to our client’s businesses. Now we can leverage the knowledge and thought leadership of Nerac Analysts to provide more value than ever before,” he said.
“Nerac’s focus has always been to help our customers achieve victories through successful innovation and growth. As we continue to look for ways to expand our reach, it is important that we partner with companies that expand our local presence in markets around the world, as well as increase our research capabilities by leveraging complementary outside resources,” said Kevin Bouley, President and CEO of Nerac, Inc. “Harlin brings an extensive background of technical knowledge and business success, especially in the area of optics and lasers. We are certain that Harlin’s capabilities will prove extremely valuable to Nerac clients and prospects.”
About Harlin
Harlin Ltd was established in 2000 to provide marketing and business development consultancy services to technology based and creative organizations. Many businesses, especially those with technology-oriented products, experience rapidly varying market conditions and need to keep long-term committed costs to a minimum. Harlin enables clients to better track fluctuating market conditions and quantify development opportunities to inform their strategic planning while delaying long term commitments until customer traction and new sales have been established.
Harlin’s goal is to provide the information and tools required to make an informed decision about how, and if, to proceed with a new business activity. Harlin Ltd also provides professional and customized marketing support services as an alternative to distracting internal resources. Learn more at www.harlinltd.co.uk.
About Nerac
Nerac Inc., based in Tolland, Conn., is a research and advisory firm for companies developing innovative products and technologies. Our analysts deliver custom assessments of product and technology development opportunities, competitor intelligence, intellectual property strategies, and compliance requirements. Our proven blended approach to custom analysis — review of technical knowledge, investigation of intellectual property, and appraisal of business impacts — allows companies to apply expertise from outside their niches to discover new applications that may not be apparent otherwise. Nerac serves as a catalyst for new thinking in organizations and helps them creatively approach business problems or identify the best strategic growth opportunities. To find out more about Nerac, please visit www.nerac.com.
Contact:
Richard Urban
Business/Marketing Editor
Nerac, Inc.
One Technology Drive
Tolland, CT 06084
860-872-7000, ext. 1061
rurban@nerac.com