Mix One Part Clever Marketing and Two Parts Good Food for Kid-Friendly Choices

According to the World Health Organization, “An estimated 22 million children under five are estimated to be overweight worldwide.” While health and government officials continue to debate why kids are becoming dangerously obese, Nerac wanted to know how companies in the Food & Beverage industry weigh in on the trend. Is there an opportunity to develop healthy products beyond yogurt and granola bars that kids will actually eat?

This month’s Q&A is brought to you via podcast and brings together a panel of experts from different sides of the food industry table. Podcast guests include two Nerac Analysts, Food Chemist Coreen Reed and Microbiologist Shanon Trueman, joined by Liz Weiss, nationally-known dietitian and co-author of the book, “The Moms’ Guide to Meal Makeovers: Improving the Way Your Family Eats, One Meal at a Time!”

In the podcast, the panel discusses the market challenges that food producers face when developing meals for picky young eaters and the challenges for parents who fight everyday temptations to buy quick, unhealthy snacks and meals. With $15.1 billion dollars spent every year in the children’s food and beverage market, and with childhood obesity on the rise, food companies have an amazing opportunity to define themselves as the healthy alternative. For further analysis and insight on this topic, listen to the Nerac-sponsored podcast, “Childhood Obesity.”