3M Case Study
Executive Summary
3M is a diversified technology company with a worldwide presence. Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company’s customers know they can rely on 3M to help make their lives better. Some of 3M’s leading brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation.
With $21.2 billion in worldwide sales, 3M is very adept at applying its technologies to an endless array of customer needs. The company uses more than 30 core technologies, individually and in combination, to solve customer needs and to propel their growth. Turning to its library of technologies, 3M creates endless possibilities and better products for its customers.
The Company’s remarkable success is tightly linked to its information organization, 3M Information Research & Solutions. A cornerstone of knowledge and vital information, 3M Information Research & Solutions is leveraged daily by 3M’s people to help research, create, produce and market the company’s wide array of products and technologies.
A Relationship Built On Collaboration
An ongoing objective of 3M Information Research & Solutions is delivering actionable, relevant information and research to 3M’s executives, scientists, marketers and other professionals throughout the company. The consistent delivery of targeted content and research is critical to the growth of new technologies and the innovative milestones 3M has been able to achieve throughout the years.
To help achieve its objectives, 3M Information Research & Solutions turns to Nerac. For more than 20 years, Nerac has collaborated with 3M to deliver ongoing alerts to the end users of 3M through a customized journal alerting service. In particular, 3M works directly with Nerac Analyst John Shearer to create strategies best suited to produce relevant results and actionable information 3M users can use to make decisions. Concurrently, Nerac customizes its output and website to reflect the 3M Information Research & Solutions’ brand, both in functionality and design, ultimately creating a better experience for the 3M user.
Recently, Nerac teamed up with 3M Information Research & Solutions to establish a customized document ordering solution 3M end users can use to order full-text articles directly from the 3M collection. The collaborative process now saves 3M users an enormous amount of time and also allows for quicker problem resolution and business strategy development.
“Nerac is instrumental in helping our organization provide customized alerts to our end users in order for them to make more informed decisions concerning technological development, R&D planning and business strategy,” explained Martha Ellison, Laboratory Manager, 3M IR&S. “We continue to collaborate with Nerac on customized information solutions that ultimately support 3M’s distinct marketplace advantage.”
The Nerac Factor
By collaborating with Nerac, the 3M information organization has discovered two indispensable reasons for working with Nerac:
A Trusted Partner:
3M Information Research & Solutions and Nerac have continued a productive, collaborative relationship for more than 20 years. In particular, Nerac Analyst John Shearer works directly with the 3M team to help uncover actionable information that supports decision-making and problem solving efforts for 3M professionals.
Customized Solutions:
Nerac’s ability to customize its search output to reflect the 3M brand is essential to creating a better experience for the 3M user. Moreover, Nerac’s recent customized document ordering solution significantly helps 3M users save time by instantly obtaining full-text articles from the 3M collection.
