Emprise Case Study
Executive Summary
Since 1981, Emprise Corporation has earned an international reputation for developing and designing award-winning test facilities used by a wide range of industrial Fortune 500 companies. Applying innovative engineering techniques to create unique designs, Emprise fabricates, installs and commissions specialized test facilities that some of the world’s leading companies use to create safer, more reliable products and applications.
As future markets require more exotic fuels and new designs that adapt to individual consumer needs, test-facility flexibility has become even more critical. Understanding this challenge, Emprise test facilities allow operators to make design changes “on the fly,” helping companies get their products to market faster than the competition. As a key member of design teams in companies like Harley Davidson, GE and Boeing, Emprise is committed to turning ideas into viable, eco-friendly products.
For Emprise, monitoring accurate, up-to-date business intelligence published on companies releasing new technology or building new test facilities is of vital importance because it offers a tremendous business opportunity to prospect new clients and expand its existing customer base. Concurrently, Emprise’s commitment to creative innovation and excellence is directly tied to its intellectual property (IP) portfolio. Protecting it requires a vigilant watch on competing technologies and patents in order to identify suspected patent infringement matters, particularly those containing high-value disruptive marketable technologies.
Major Challenge
Emprise had a challenge. Along with the business intelligence needed to help grow its business, Emprise required a clear understanding of possible IP threats from competitors in order to make informed decisions concerning R&D planning and business strategy development. Rather than rely on two firms to help, Emprise selected Nerac. “Nerac was our first choice because of their ability to research valuable data from multiple proprietary journals and patents simultaneously and then report concise, beneficial results via email alerts,” explained Ron DuBose, President, Emprise Corporation. “While it is vital to discover new business opportunities and emerging trends, it is even more vital to have a partner like Nerac we can entrust to identify patent infringement matters as well as estimate the scope of commercial applicability of technologies for new market opportunities.”
To meet Emprise’s first challenge, Nerac matched Mr. DuBose with Nerac Senior Analyst Tom Stratton. Using years of experience and his keen analytical sense, Mr. Stratton crafted a research strategy that entailed pulling information from various premier databases and patent files into a report. He then set Emprise up to receive weekly alerts Emprise could use to uncover new business and commercial opportunities. “Nerac research alerts provide me with critical business and commercial opportunities from resources like Federal Business Opportunities and Commerce Business Daily that I use to help grow the Emprise business,” explained Mr. DuBose. “The research work of Nerac Analyst Tom Stratton was instrumental in helping us monitor activity relating to our customers building a new test facility or moving a test facility. Having this knowledge has greatly improved our confidence and ability to build new business relationships.”
Solving Emprise’s patent infringement concerns involved more research and analysis from Mr. Stratton. Performing an audit of the Emprise intellectual property portfolio, Mr. Stratton methodically pieced together a research strategy he could use to identify any patents infringing on Emprise’s intellectual property. To stay up-to-date with on-going infringement threats to its patent portfolio, Mr. Stratton set Emprise up to receive weekly alerts.
The Nerac Factor
By collaborating with Nerac Analyst Tom Stratton, Ron DuBose and his team discovered incredible value and benefit from Nerac:
Discover New Business Opportunities:
The weekly scheduled research alerts Nerac provides Emprise concerning companies releasing new technology or building new test facilities enables Ron DuBose and his team incredible insight concerning what companies to approach for new business opportunities, resulting in increased revenues and new business relationships.
A Protected IP Portfolio:
Nerac’s ongoing patent monitoring provides Emprise the information it requires to protect its intellectual property from competitors and new entrants into the market. Knowing their IP portfolio is protected and safe from suspected infringing patents provides the Emprise executives the confidence they need to make faster, more informed business decisions.
Significant Savings in Time and Effort:
Nerac’s weekly research alerts provide Emprise actionable information concerning new business opportunities, commercial applicability of technology as well as vital direction concerning its intellectual property. With such a wide array of valuable research and analysis being performed by Nerac, Emprise is empowered to do what it does best: build state-of-the art test facilities and innovative engineering solutions its customers can use to make safer, more reliable products.
