Perhaps the smartest way to be prepared to serve customers in the future is by anticipating their needs. Being a few steps ahead of a client can be a recipe for success and arriving at this level of knowledge does not require exceptional know-how: the key is sustained access to actionable data. For example, an investigation of demographic trends and understanding historical behavior within an industry such as medical devices, is a logical start in determining the future needs of the client base. Similarly, a solid understanding of the shortcoming of today’s tools may direct the development of tomorrow’s improved products.
This articles explores generational demographics and how to use that data to look at trends that can impact new product development. Access the full article here.
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- 93By Helga Weires, Nerac Analyst, Originally Published: June 19, 2017 Some of the brightest novel products across industries are originating from existing – or old inventions. Innovation does not have to be born of a zero starting block. Developing new, brilliant products can be a function of taking existing tools and re-purposing them for an…
- 83By Helga Weires, Nerac Analyst Originally published May 12, 2020 The world is facing unprecedented disruption due to the COVID-19 pandemic. Regardless of industry, companies are reacting quickly, placing an emphasis on safe operations and ramping up supply of essential ingredients and materials to address the crisis, while some are successfully pivoting into a completely…
- 52New analyst brings experience in medical devices, neuroscience and biology. Read the full release here.