By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally Published: September 26, 2017
Chaos theory proposes that a butterfly flapping its wings in South America can cause a tornado in Kansas. The “Amazon Effect” is when the digital marketplace grabs significant market share from brick-and-mortar stores. Like the butterfly, this ripples across the supply chain and can cause major chaos for unprepared industries. Read more here!
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