Issue:
The Director of R&D at a world-wide manufacturing company was deciding whether to acquire the rights to distribute a coating nanotechnology process for food contact surfaces. The company enlisted Nerac’s help to vet the technology and the potential market opportunities.
Analyst Approach:
The Nerac team compared the nanotechnology process in question to other similar processes and prepared a pro/con evaluation illustrating the relative weakness of the process in question. An extensive patent review was undertaken, discovering that the technology was not currently covered by an active patent. In addition, the regulatory climate at the time made the market projections uncertain.
Client Benefit:
The client decided not to move forward with the acquisition of the nanotechnology process, thereby avoiding a costly endeavor. There was significant risk involved in this technology, particularly since the Nerac team offered several other competing, more attractive, technologies.
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