By Robert Beinstein, P.E., ENV SP, Director Sustainability Innovation
Originally published October 1, 2019
In an emerging future world with competing interests and at times conflicting choices, choosing a path forward is challenging at best. Climate change is obviously a real threat, but so is scarcity of water supply, and threats to biodiversity and economic well-being rank high. Hunger is increasing but known solutions may worsen other crises. On long time scales, poverty is receding, but that doesn’t mitigate the crushing burden on many of the world’s most vulnerable. So, what’s a company to do? While money may not be the ideal yardstick for measuring societal progress, following the money can be highly valuable to executives steering their firms through these tumultuous times.
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