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Innovations in Medical Devices – Crisis as Motivation

By Helga Weires, Nerac Analyst
Originally published May 12, 2020
The world is facing unprecedented disruption due to the COVID-19 pandemic. Regardless of industry, companies are reacting quickly, placing an emphasis on safe operations and ramping up supply of essential ingredients and materials to address the crisis, while some are successfully pivoting into a completely new product line. How prepared are you to weather this storm? Get the article here.

Competitive Intelligence Briefing – Sample Research Report

By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally published April 23, 2020
Competitive Intelligence (CI) is not about more information, but rather facilitating a company’s agility in the marketplace. This sample CI Briefing looks at the sustainable packaging marketplace and explores competitive intelligence, and its power in more detail. Get the report here.

The Clinical Evaluation Plan: Creating a Storyboard for a Medical Device

By Minh Han, MD, FAAFP, Nerac Analyst
Originally published June 24, 2019
Avengers: Endgame is the highest grossing movie in an opening weekend and it all started with a plan and a storyboard. Marvel Cinematic Universes’ strategy can also be powerful for the Medical Device Universe as well. Read the article here.

Data and DNA: The Future of Social Media Mining

By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally published June 24, 2019
Social media mining of consumer trends is not just for your marketing department anymore. It should be part of your overall corporate R&D/innovation toolkit. Read the article here.