The commercial application of technological innovations via Research Universities and government-funded programs conducted primarily through Technology Transfer Offices (TTOs), has long been acknowledged as a key driver for new technology-driven economic growth. Faculty researchers and graduate student entrepreneurs generate numerous invention disclosures and start-up concepts across a broad spectrum of technologies. TTO’s are then challenged to sort through, prioritize and conduct an independent assessment and evaluation of the potential market impact, one which measures and demonstrates the importance and effectiveness of these innovative concepts to potential investors, possible venture partners and customers.
The commercialization landscape is filled with landmines and pitfalls; how do you navigate your way to a successful product launch? Or find a partner to launch your product with?
- You need to identify the shortest path to market and the best market fit.
- You need market insights that demonstrate a go-to market strategy with context and credibility and that make a compelling case for early stage venture investors.
- You need authoritative, unbiased and objective 3rd party insights to identify prospective partners and target markets.
Nerac can help.
Nerac plays a key role in supporting technology commercialization. We are ideally positioned to help TTOs and start-ups evaluate new and potentially disruptive technologies, research technology trends, track competitor intellectual property, markets, strengths, weaknesses and opportunities and provide concise, value-added summaries of emerging, growing or shrinking market sectors. We can also provide guidance in crafting the most effective roadmap for using this market intelligence to protect and grow your product/technology to successful market launch or acquisition.
Our phased approach permits TTOs and startups to target high potential markets with discreet evaluations of both the technology IP and competitive landscape through our extensive suite of services covering State-of-the-Art IP/Prior Art Investigation, Licensing Opportunity Investigation, Market Opportunity & Partnership/Acquisition Target Investigation and Outreach and Primary Research Activities. This approach is also very successful in identifying prospective licensing partners in the private sector. Click here to learn more about our proprietary approach and successful commercialization strategies.