By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally published April 23, 2020
Your 2020 strategy and plan was in place, and suddenly your market has changed completely. This unforeseen crisis brings changing industry trends and new business challenges which can render your current business plan useless. You need the ability to pivot quickly and efficiently. Whether it’s sudden dislocations in your supply chain, rapidly evolving market demands, disruptive technologies, new strategic partnering options or all these things, you must recalibrate your go-forward, post-COVID plans in order to succeed. You need the right Competitive Intelligence (CI) to make the right decisions.
CI is not about more information, but rather facilitating a company’s agility in the marketplace. Nerac offers a custom competitive intelligence briefing (CIB) service that can be tailored to your specific market analysis needs. This sample report looks at the sustainable packaging marketplace and explores competitive intelligence (CI), and its power in more detail.
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