By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally published June 24, 2019
Social media mining of consumer trends is not just for your marketing department anymore. It should be part of your overall corporate R&D/innovation toolkit.
The world is awash in data ranging from e-commerce, in-store data, and the supply chain. Today, big data has gotten even more significant due to the rise in social media. There are over 3 billion users of social media. While you read this sentence, hundreds of thousands of tweets, comments, pictures, and videos have posted. An astonishing 73% of marketers believe companies that fail to use social data analysis effectively won’t survive in the long run. Social data has the potential to inform every aspect of a business.
Learn how to find the hidden pot of gold in social media data mining here!
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