Issue:
The Product Development Manager at a mattress manufacturer was looking for opportunities in new materials for mattress cushions. The company was planning their new product development plans for the upcoming year and needed an assessment of the possible development targets.
Analyst Approach:
The Nerac team analyzed the patent landscape by type of polymer (polyolefins, polyurethanes, polyacrylates) and provided a breakdown of the level of patenting for each.
Client Benefit:
The client was able to use the Nerac analysis to plan out their research development for potential new materials targets.
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