Market Opportunities – Jatropha Oil

Issues:

A client which utilizes a large number of diesel engines wanted to explore the use of Jatropha oil in place of diesel fuel. Their intent was to reduce energy costs and realize a competitive advantage through increased efficiency. Also, this initiative could also provide environmental benefits which could translate into positive public relations.

Nerac was engaged to evaluate the various key drivers of this initiative including:

• Financial risks and opportunities
• Competitive landscape
• Partnership opportunities
• Agricultural implications
• Energy balance
• Governmental funding opportunities

Analyst Approach:

Nerac’s analysis of the various market aspects of Jatropha including agricultural and bioengineering, intellectual property, recent research advancements as well as an evaluation of key business and financial drivers related to the agricultural and refining requirements of Jatropha resulted in four strategic options for the client, with several implementation steps for each option.

Result:

1. Based on Nerac’s research and analysis, the Client decided to proceed in developing this energy source.
2. Nerac provided a forecasted ROI and timeline for development, including specific opportunities and potential hurdles.
3. Nerac also provided agricultural recommendations and identified potential partners.

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