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You are here: Home / Nerac Insights / Articles / Latex Paints: New Products with Better Performance Enter the Marketplace

Latex Paints: New Products with Better Performance Enter the Marketplace

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By Richard Maldanis, PH.D., Nerac Analyst,

Originally Published: August 10th, 2015

Whether trying to stay aware of competitors, or seeking alternative chemicals to utilize in product development, it is important to actively monitor new offerings within a given market to stay ahead of industry practices. One such area that is constantly innovating is within latex paints, as formulators continue to develop new paint systems that have improved performance attributes. These include increased hideability, dirty resistance, color stability, improved adhesion to surfaces and bacterial resistance. Also, specialty chemical companies continue to create new additives to use in these paint systems to offer improved attributes to the paint composition. Here is a brief look at recent developments in these areas.

 

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