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Market Research

Latex Paints: New Products with Better Performance Enter the Marketplace

By Richard Maldanis, Ph.D., Nerac Analyst,
Originally Published: August 10th, 2015
Here is a brief look at recent developments in these areas.
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Considering Adjacent Markets? Read This First.

By Kevin Closson, M.S., MBA, Nerac Analyst
Originally Published: December 2nd, 2014
All of this appears to cast adjacent markets in a negative light but nothing could be further from the truth. Nerac enthusiastically encourages its clients to look for opportunities in adjacent spaces. Doing so, however, requires careful research and business case preparation, rigorous strategic discipline and plenty of patience. Read More

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