By Kevin Closson, M.S., MBA, Nerac Analyst,
Originally Published: March 4, 2016
One of the key components of many strategic and new product development efforts is an evaluation of the competitive landscape. Nerac excels at providing its customers with as complete a picture as possible of competitors in terms of financials, sales and market data, and strategy. However, it’s important for you, the user of the competitive landscape Nerac builds, to understand the boundaries, strengths, and limitations of such a competitor intelligence effort.
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