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- 76Issue: The Product Development Manager at a mattress manufacturer was looking for opportunities in new materials for mattress cushions. The company was planning their new product development plans for the upcoming year and needed an assessment of the possible development targets. Analyst Approach: The Nerac team analyzed the patent landscape by type of polymer (polyolefins,…
- 76By Kevin Closson, Nerac Analyst Originally Published: July 23, 2014 Making smarter, better decisions is something everybody wants to do. Shelves of books and mountains of research papers have been written on decision making from every possible angle. Fundamentally, though, decision making is about comparing the various options and selecting the best one. “Best” could mean…