By Kevin Closson, M.S., MBA
Originally Published: February 6, 2018
In today’s business climate, leaders have to spend their valuable time on those things that provide real value. Often the focus is on immediacy, but executives are also charged with charting the strategic direction of their firms. One excellent tool that can help optimize planning methodologies is the competitive landscape analysis. This tool isn’t just for marketing or strategy professionals, and it is relatively easy to undertake. The real value derived from such analyses is often misunderstood. This article describes the inherent value of conducting a CLA and why they are worth exploring in more detail. Read more here!
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