By Phillip B. Espinasse, M.S., MBA, Nerac Analyst,
Originally Published: October 8, 2014
Known as the off-the-shelf, generic, canned, or syndicated market research report, a commercially-mass produced market research study and its purchase has become a staple in the strategic product development process. Such reports are often regarded as the first step in gaining an understanding on a given market, helping to address market and competitive intelligence questions pertaining to risk, barriers, and opportunity aspects of conducting business and launching a product.
This article addresses several myths and misconceptions about market research reports as well as exploring the differences between primary and secondary research techniques.
Related Posts
- 75By Donna Mitchell-Magaldi, Nerac Analyst, Originally published April, 2014 There are many resources available when gathering competitive intelligence. These sources of information include business news, SEC filings, patents, company quarterly report and market reports. However, there is a very important resource that many companies tend to overlook. The Food and Drug Administration (FDA) is a…
- 63Report tracks emerging trends, new products and technologies, published patents and applications in the global building materials marketplace. Read the full release here.
- 59By Kevin Closson, M.S., MBA, Nerac Analyst, Originally Published: March 4, 2016 One of the key components of many strategic and new product development efforts is an evaluation of the competitive landscape. Nerac excels at providing its customers with as complete a picture as possible of competitors in terms of financials, sales and market data,…