Originally Published: October 8, 2014
Known as the off-the-shelf, generic, canned, or syndicated market research report, a commercially-mass produced market research study and its purchase has become a staple in the strategic product development process. Such reports are often regarded as the first step in gaining an understanding on a given market, helping to address market and competitive intelligence questions pertaining to risk, barriers, and opportunity aspects of conducting business and launching a product.
This article addresses several myths and misconceptions about market research reports as well as exploring the differences between primary and secondary research techniques.
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