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You are here: Home / Nerac Insights / Articles / Should You Purchase an Off-the-Shelf Market Research Report?

Should You Purchase an Off-the-Shelf Market Research Report?

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By Phillip B. Espinasse, M.S., MBA, Nerac Analyst,

Originally Published: October 8, 2014

Known as the off-the-shelf, generic, canned, or syndicated market research report, a commercially-mass produced market research study and its purchase has become a staple in the strategic product development process. Such reports are often regarded as the first step in gaining an understanding on a given market, helping to address market and competitive intelligence questions pertaining to risk, barriers, and opportunity aspects of conducting business and launching a product.

This article addresses several myths and misconceptions about market research reports as well as exploring the differences between primary and secondary research techniques.

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