By Rosemarie Szostak, Ph.D., Nerac Analyst
Originally published April 23, 2020
Competitive Intelligence (CI) is not about more information, but rather facilitating a company’s agility in the marketplace. This sample CI Briefing looks at the sustainable packaging marketplace and explores competitive intelligence, and its power in more detail. Get the report here.
Using Competitive Intelligence for Advantage in the Aerospace and Automotive Industries
By Kevin Closson, M.S., MBA
Originally published June 6, 2018
If you are in the aerospace or automotive businesses, competitive intelligence can give you a distinct competitive edge. This article shows you how. Read more here.
How to Maximize Competitive Intelligence Research Results
By Kevin Closson, M.S., MBA, Nerac Analyst
Originally Published: March 4, 2016
Because competitive intelligence is such an important business function, it’s critical to know what to expect in terms of content in a competitive landscape report. This article examines how to maximize your research results.
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Maximize Competitive Advantage through Strategic IP Investments
By Kevin Closson, M.S., MBA, Nerac Analyst,
Originally Published: October 14, 2015
This article takes a look at a recent survey of IP professionals which reveals the paths they are taking in order to address these goals.
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How competitive is Nerac’s IP offering?
Nerac was selected as the primary go-to resource for IP vetting services including freedom to operate, invalidity and IP landscape studies.
What benefit can clients gain from utilizing Nerac’s market research services?
Nerac helps identify a $300M market opportunity.
Should You Purchase an Off-the-Shelf Market Research Report?
By Phillip Espinasse, M.S.,MBA, Nerac Analyst
Originally published October 8, 2014
This article addresses several myths and misconceptions about market research reports as well as exploring the differences between primary and secondary research techniques. Read more
Utilizing the FDA Website for Competitive Intelligence Information
By Donna Mitchell-Magaldi, Nerac Analyst
Originally published April, 2014
There are many resources available when gathering competitive intelligence. Read more