Comments from Nerac Analyst, Sarah Williams: This article on the Greek yogurt craze showcases why out-of-the box thinking may be the ticket to success in the food industry, based on what consumers value and what is trending in terms of health-related demand. Monitoring emerging scientific research and its propagation in the media can provide key insight into which foods or ingredients may become popular and why, giving timely support for a targeted and relevant approach to new product offerings.
http://blogs.hbr.org/2014/03/why-the-greek-yogurt-craze-should-be-a-wake-up-call-to-big-food/
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